Notes from the Hype Machine: Making Sense of McKinsey’s $3.5 Trillion AI Report

Generally speaking, McKinsey gives good advice — better than Gartner, who have unhelpfully predicted that AI will create $1.2 trillion of “economic value” in 2018. In the case of McKinsey’s “Notes from the AI Frontier”, however, they have combined some useful thinking and case studies with an irresponsible presentation of market projections.

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FBinsightsR - get Facebook Marketing Insights into R, easily

If you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis. 

We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.

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How Google Affiliate Location Extensions Are Failing Small Manufacturers

Google Affiliate Location Extensions have huge potential to drive offline sales. They make it possible for a manufacturer to advertise directly to active shoppers near a retail location that carries their product. 

But if your product isn’t available at a national chain like Target or Costco, you are out of luck.  We have a solution.

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How to AI-Wash Your Company in 3 Easy Steps

The wait is over, Artificial Intelligence is here. If your company isn’t doing it, start looking for a new job. Obsolescence, decline, and/or bankruptcy are around the corner.

The evidence is everywhere. Take for example drinks giant Coca-Cola, which used the mighty power of Artificial Intelligence to come up with a new flavor, Cherry Sprite, based on the mixes we puny humans selected from their make-your-own “Freestyle” machines.

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