Whether you’re a regional bank, a community bank, or a credit union, managing your data infrastructure is a tough job. Margins are tight and running legacy systems requires constant vigilance. Finding the time and resources to exploit advancements in big data technology isn’t easy. And there’s so much noise around big data it’s hard to tell where the marketing jargon ends and reality begins, so getting organizational buy-in can be a big challenge.
But community banks don’t have a choice. It’s a matter of survival. National banks are winning the next generation of customers and big data is a big advantage.