Big changes are afoot in the world of web analytics. Both Apple and Google are taking steps to block third party cookies from web browsers. While this change will be largely invisible to users, it will have a significant impact on publishers and merchants who want to understand how visitors reach their sites — and how well their advertising is working.
Read MoreIt will surprise no one to learn that airport travelers tend to be wealthier and more educated than the general population. But here’s the interesting part: three quarters of frequent flyers say that they actually pay attention to advertising in the airport.
Read MoreBrand marketers have jumped at the chance to do something with the Alexa Skills platform, but have struggled mightily. To this point, they are almost all failures: Sloppy user experience, poor branding, and limited usefulness abound.
Why have so many brands failed? One simple fact: they approaching Alexa with too much advertising baggage.
Read MoreIf you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis.
We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.
Read MoreR isn’t just a tool for statistical analysis any more. It’s also a powerful platform for creating programmatic advertising campaigns.
We decided to dive deep into Facebook's marketing API to automate the creation of Canvas ads, using R Studio as the backend for creation and analytics. Here's what we learned...
Read MoreGoogle Affiliate Location Extensions have huge potential to drive offline sales. They make it possible for a manufacturer to advertise directly to active shoppers near a retail location that carries their product.
But if your product isn’t available at a national chain like Target or Costco, you are out of luck. We have a solution.
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