Better Marketing Attribution with Clickstream Analytics

Get more out of your web analytics without paying $100k

Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.

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How Much Does Sentiment Analysis in the Cloud Actually Cost?

The big cloud players — Amazon, Google, IBM, and Microsoft — have all put their machine learning tools at your disposal. But figuring out how much they cost, and how those costs compare, can be a great mystery. In this article we’ll decipher the cost structures of the four biggest cloud players across a variety of scenarios.

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Notes from the Hype Machine: Making Sense of McKinsey’s $3.5 Trillion AI Report

Generally speaking, McKinsey gives good advice — better than Gartner, who have unhelpfully predicted that AI will create $1.2 trillion of “economic value” in 2018. In the case of McKinsey’s “Notes from the AI Frontier”, however, they have combined some useful thinking and case studies with an irresponsible presentation of market projections.

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FBinsightsR - get Facebook Marketing Insights into R, easily

If you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis. 

We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.

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