FBinsightsR - get Facebook Marketing Insights into R, easily

If you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis. 

We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.

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How Google Affiliate Location Extensions Are Failing Small Manufacturers

Google Affiliate Location Extensions have huge potential to drive offline sales. They make it possible for a manufacturer to advertise directly to active shoppers near a retail location that carries their product. 

But if your product isn’t available at a national chain like Target or Costco, you are out of luck.  We have a solution.

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How to AI-Wash Your Company in 3 Easy Steps

The wait is over, Artificial Intelligence is here. If your company isn’t doing it, start looking for a new job. Obsolescence, decline, and/or bankruptcy are around the corner.

The evidence is everywhere. Take for example drinks giant Coca-Cola, which used the mighty power of Artificial Intelligence to come up with a new flavor, Cherry Sprite, based on the mixes we puny humans selected from their make-your-own “Freestyle” machines.

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The Top 25 Coolest Data Science Terms

Machine Learning. Neural Networks. Hierarchical Clustering.

Does anyone know what these terms really mean? Sure, a handful of nerds know. Like the roughly 50,000 ranked Kaggle members.

But these esoteric terms only scratch the surface of what the world’s data scientists have come up with to describe, promote, and ultimately obfuscate their day to day jobs.

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Adapt or Die: How AI Will Redefine Creativity in Marketing

Unless you’ve been living under a covfefe, you’ve probably heard that we’re living in the Age of Artificial Intelligence. Most creatives and marketers file AI in the hype bucket with good reason. It’s hard to imagine artificial intelligence equating to creative intelligence. But AI is coming for us all, and those that are unprepared to seize new opportunities will become irrelevant.

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Jason Kowal