Posts tagged R Studio
Better Marketing Attribution with Clickstream Analytics

Get more out of your web analytics without paying $100k

Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.

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FBinsightsR - get Facebook Marketing Insights into R, easily

If you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis. 

We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.

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