From “Foundation Models” to “Prompt Engineering,” here’s your 2025 crash course in the jargon shaping AI and machine learning. A rigorously unscientific update from your friends at Deducive.
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Get more out of your web analytics without paying $150k
Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.
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Introducing IBMsentR, a simple R package for textual sentiment and tone analysis through IBM Watson.
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In the last 18 months, we’ve seen a major leap forward in the quality, accessibility, and cost of cloud-based sentiment analysis services.
So how do the big cloud sentiment services compare out of the box?
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If you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis.
We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.
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R isn’t just a tool for statistical analysis any more. It’s also a powerful platform for creating programmatic advertising campaigns.
We decided to dive deep into Facebook's marketing API to automate the creation of Canvas ads, using R Studio as the backend for creation and analytics. Here's what we learned...
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