Get decision-ready data within weeks.

If your tracking is unreliable, your dashboards become arguments. We understand why this can happen. It’s easy for analytics infrastructure to unravel over time. Too often responsibility falls between technical and marketing teams with no strategy nor holistic view.

Our Analytics Audit & Repair service diagnoses what’s broken, fixes the highest-impact issues, and leaves you with a measurement system you can trust.

Common signs you need an audit

  • Your paid platforms and analytics disagree (and no one knows which is right)

  • Conversion tracking breaks after site changes or app updates

  • Events are inconsistent, duplicated, or missing

  • Reporting requires manual work and still feels wrong

  • You’re about to scale spend, run incrementality tests, or build MMM and need clean inputs

What you get

  • Measurement map: how data flows today (and where it breaks)

  • Event taxonomy: clear definitions for the events you actually rely on

  • Validation report: discrepancies, root causes, and priority fixes

  • Repair plan: a prioritized backlog with owners and expected impact

  • Implementation of critical fixes (as agreed): tracking, tagging, QA, and key data pipeline repairs

  • Documentation + handoff so this doesn’t decay again in 90 days

REQUEST AN EVALUATION

How our audits work

1) Diagnose

We review your current instrumentation and compare platform data to analytics and source-of-truth outcomes.

2) Identify leaks

We pinpoint where measurement fails: tagging, consent, deduplication, attribution settings, data pipelines, etc.

3) Repair & standardize

We implement the highest-impact fixes and standardize event definitions and tracking rules.

4) Validate & hand off

We validate the repaired system, document it, and provide a clear next-step roadmap (incrementality, attribution refinement, MMM planning).


Ideal times to run an audit

  • Before scaling paid spend

  • After a replatform, redesign, or app release

  • When a new CMO/Head of Growth inherits messy reporting

  • Before starting MMM or incrementality testing

  • When finance no longer trusts marketing numbers

FAQ

Do you do implementation or just recommendations?
We do both. The goal is usable, trusted measurement, not a slide deck.

What access do you need?
Analytics, tag manager, ad platforms, and where conversions ultimately land (ecommerce/CRM).

What happens after the audit?
Most teams move into ongoing attribution + incrementality work, and then MMM-style planning once inputs are stable.

Request a Measurement Evaluation

If you’re spending meaningful money on paid media and don’t trust your analytics, we can help. We reply if it looks like a fit.

REQUEST AN EVALUATION