At Deducive, we believe data can make us more human.

We're applying traditional analytics and new machine learning techniques to help brands have more meaningful, honest conversations — and make better decisions with their money.

We’re turning the traditional advertising model upside down. Rather than use data just to track results of creative, we start with analytics to drive the creative. 

Machine learning makes it possible to measure, plan, and predict on a scale and specificity never before possible. By combining creativity and data science in one process, we lower risks to action and encourage new creative directions that challenge the status quo.


Deducive was founded by veteran creatives and data mavens. We came together because we saw too much money wasted in the name of brand building and too little understanding of what machine learning can do.

Our team of consultants, creative strategists, and data scientists are based in Washington, DC and Manchester, UK.




Jason Kowal

Jason is a technology entrepreneur obsessed with the nexus of artificial intelligence, creativity, and decision making. Throughout his 25 year career, Jason has applied his expertise to advise hundreds of clients on the strategic application of data, including AT&T, Google, New Balance, T Rowe Price, and Volkswagen.

Prior to founding Deducive, Jason started data-centric creative agency Global Thinking, where he helped his clients build better brand experiences with CRM strategy and predictive analytics. While building Global Thinking from the ground up, Jason developed domain expertise in retail, health care, financial services, automotive, and nonprofit sectors.

Earlier in his career, Jason spent a decade building research firm TeleGeography, the first company to systematically track the growth of the internet, from startup to global brand with clients in 100 countries. TeleGeography’s original data sets, maps, and forecasts — which were built with a combination of machine learning and survey research — became the foundation of the dot com building boom. After selling TeleGeography, Jason became head of analytics at the world’s first bandwidth exchange, Band-X. 

Jason’s writing, interviews, and infographics have appeared in hundreds of publications, including The Atlantic, The Wall Street Journal, and The Economist. He has given presentations (and told bad jokes) at conferences in the US, Europe, and Asia. Before all this started, he earned an honors B.A. degree in Political Science from Tufts University.




Nuri Djavit

Creative mastermind. Veteran adman, brand builder, and product developer. Trained in industrial design. Lover of motorcycles. UK native, now weaving through Los Angeles traffic.





Cunning strategist. Business leader at health services giant Magellan. Georgetown MBA. Top Gun instructor and Naval Academy grad. Still feels the need for speed.





Digital wizard. Agency founder and recovering New Yorker. Masters in Transformation, undergrad in Biology at Manchester University. Owns too many guitars.



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