If you’re spending thousands or millions of dollars on digital ads, your analytics should be airtight. But in reality, most aren’t.
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If your company is spending $1 million or more per year (or even approaching that), you should be able to answer this question: “What percentage of our ad spend is truly working — and what is just noise?”
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Get more out of your web analytics without paying $150k
Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.
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It will surprise no one to learn that airport travelers tend to be wealthier and more educated than the general population. But here’s the interesting part: three quarters of frequent flyers say that they actually pay attention to advertising in the airport.
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