Learn how to build a Google Analytics AI agent using BigQuery and Gemini with this step-by-step guide. Connect GA4 to BigQuery, create unified views, and train an agent to analyze traffic, conversions, and campaign performance—no MCP required.
Read MoreIf you’ve ever tried to use the AI features of Google Analytics, you might have been underwhelmed. While it is possible to connect other AI tools like Claude, the better path is to move your Google Analytics (GA4) data into an environment where a stronger model can work with it more directly and more flexibly. For teams already operating in Google Cloud, that usually means exporting GA4 data to BigQuery and connecting it to Gemini inside Google Cloud Platform.
Read MoreBig changes are afoot in the world of web analytics. Both Apple and Google are taking steps to block third party cookies from web browsers. While this change will be largely invisible to users, it will have a significant impact on publishers and merchants who want to understand how visitors reach their sites — and how well their advertising is working.
Read MoreGet more out of your web analytics without paying $150k
Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.
Read MoreI’ve worked with Google Analytics for quite a while. So long in fact I remember the “U” in “UA” actually means “Urchin” and not “Universal.” Back then it seemed wonderful that a paid for service like Urchin was made free instantly on acquisition by a forward looking company like Google.
Read MoreAs great as Data Studio is, it fails in one key respect: mobile-friendly design. Visualizations you create for desktop view will not scale down to mobile screens. Here’s an easy workaround.
Read MoreCombining Empathy and Data Mining for Better UX
Empathy has rightfully become predicate to good user experience (UX) design. But the means designers use to achieve empathy — such as Personas — fall short of their intended purpose.
Read MoreWhen it comes to web analytics, craft breweries are in the same position as many small- to medium-size companies. Websites are built primarily to tell stories and engage the fan base. Gathering useful data for business decision-making is typically an afterthought, especially since brewers can't sell their product online. Free tools like Google Analytics tell you a lot about general site traffic, but getting real decision-making insight is another matter.
But the data is important, and could tell you a lot.
Read More
Health care organizations – hospitals, physician practices, and specialist clinics – are primarily concerned with keeping their patients healthy and happy. But they’re businesses too, and they operate in a highly competitive environment. To succeed at both, health care organizations should do everything they can with data and analytics to understand their patients and optimize the patient experience.
Read More
