How to Supercharge Google Analytics with AI

If you’ve ever tried to use the AI features of Google Analytics, you might have been underwhelmed. While it is possible to connect other AI tools like Claude, the better path is to move your Google Analytics (GA4) data into an environment where a stronger model can work with it more directly and more flexibly. For teams already operating in Google Cloud, that usually means exporting GA4 data to BigQuery and connecting it to Gemini inside Google Cloud Platform.

Artificial Intelligence, Web AnalyticsJason KowalMarch 12, 2026Google Analytics, Artificial intelligence, Agents, Gemini, ChatGPT, Web analytics

The 7 Most Common Ad Tracking Errors We Find in $1M+ Accounts

If your company is spending $1 million or more per year (or even approaching that), you should be able to answer this question: “What percentage of our ad spend is truly working — and what is just noise?”

Advertising, Web AnalyticsJason KowalOctober 17, 2025Advertising, Google Analytics, Google AdWords, Meta Ads, Linkedin Ads

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