A first-party identity graph can reconnect customer journeys that GA4, ad platforms, and cookies leave fragmented. We explain how Shopify brands can use GA4, BigQuery, and first-party data to improve attribution and give paid media the credit it actually earned.
Read MoreLearn how to build a Google Analytics AI agent using BigQuery and Gemini with this step-by-step guide. Connect GA4 to BigQuery, create unified views, and train an agent to analyze traffic, conversions, and campaign performance—no MCP required.
Read MoreIf you’ve ever tried to use the AI features of Google Analytics, you might have been underwhelmed. While it is possible to connect other AI tools like Claude, the better path is to move your Google Analytics (GA4) data into an environment where a stronger model can work with it more directly and more flexibly. For teams already operating in Google Cloud, that usually means exporting GA4 data to BigQuery and connecting it to Gemini inside Google Cloud Platform.
Read MoreIf your company is spending $1 million or more per year (or even approaching that), you should be able to answer this question: “What percentage of our ad spend is truly working — and what is just noise?”
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