Learn how to build a Google Analytics AI agent using BigQuery and Gemini with this step-by-step guide. Connect GA4 to BigQuery, create unified views, and train an agent to analyze traffic, conversions, and campaign performance—no MCP required.
Read MoreWhen it comes to web analytics, craft breweries are in the same position as many small- to medium-size companies. Websites are built primarily to tell stories and engage the fan base. Gathering useful data for business decision-making is typically an afterthought, especially since brewers can't sell their product online. Free tools like Google Analytics tell you a lot about general site traffic, but getting real decision-making insight is another matter.
But the data is important, and could tell you a lot.
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