If you’ve ever tried to use the AI features of Google Analytics, you might have been underwhelmed. While it is possible to connect other AI tools like Claude, the better path is to move your Google Analytics (GA4) data into an environment where a stronger model can work with it more directly and more flexibly. For teams already operating in Google Cloud, that usually means exporting GA4 data to BigQuery and connecting it to Gemini inside Google Cloud Platform.
Read MoreFrom “Foundation Models” to “Prompt Engineering,” here’s your 2025 crash course in the jargon shaping AI and machine learning. A rigorously unscientific update from your friends at Deducive.
Read MoreThe big cloud players — Amazon, Google, IBM, and Microsoft — have all put their machine learning tools at your disposal. But figuring out how much they cost, and how those costs compare, can be a great mystery. In this article we’ll decipher the cost structures of the four biggest cloud players across a variety of scenarios.
Read MoreGenerally speaking, McKinsey gives good advice — better than Gartner, who have unhelpfully predicted that AI will create $1.2 trillion of “economic value” in 2018. In the case of McKinsey’s “Notes from the AI Frontier”, however, they have combined some useful thinking and case studies with an irresponsible presentation of market projections.
Read MoreBrand marketers have jumped at the chance to do something with the Alexa Skills platform, but have struggled mightily. To this point, they are almost all failures: Sloppy user experience, poor branding, and limited usefulness abound.
Why have so many brands failed? One simple fact: they approaching Alexa with too much advertising baggage.
Read MoreThe wait is over, Artificial Intelligence is here. If your company isn’t doing it, start looking for a new job. Obsolescence, decline, and/or bankruptcy are around the corner.
The evidence is everywhere. Take for example drinks giant Coca-Cola, which used the mighty power of Artificial Intelligence to come up with a new flavor, Cherry Sprite, based on the mixes we puny humans selected from their make-your-own “Freestyle” machines.
Read MoreCombining Empathy and Data Mining for Better UX
Empathy has rightfully become predicate to good user experience (UX) design. But the means designers use to achieve empathy — such as Personas — fall short of their intended purpose.
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