Posts in Marketing
Notes from the Hype Machine: Making Sense of McKinsey’s $3.5 Trillion AI Report

Generally speaking, McKinsey gives good advice — better than Gartner, who have unhelpfully predicted that AI will create $1.2 trillion of “economic value” in 2018. In the case of McKinsey’s “Notes from the AI Frontier”, however, they have combined some useful thinking and case studies with an irresponsible presentation of market projections.

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How Google Affiliate Location Extensions Are Failing Small Manufacturers

Google Affiliate Location Extensions have huge potential to drive offline sales. They make it possible for a manufacturer to advertise directly to active shoppers near a retail location that carries their product. 

But if your product isn’t available at a national chain like Target or Costco, you are out of luck.  We have a solution.

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How to AI-Wash Your Company in 3 Easy Steps

The wait is over, Artificial Intelligence is here. If your company isn’t doing it, start looking for a new job. Obsolescence, decline, and/or bankruptcy are around the corner.

The evidence is everywhere. Take for example drinks giant Coca-Cola, which used the mighty power of Artificial Intelligence to come up with a new flavor, Cherry Sprite, based on the mixes we puny humans selected from their make-your-own “Freestyle” machines.

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The Nirvana Fallacy and Why Probability Beats Certainty

The principle of the Nirvana Fallacy holds that if perfection can’t be attained, why bother trying?

It’s easy to associate this with business cultures that are intolerant of failure or averse to new ideas. But certainty is also demanded from more forgiving organizational cultures. On the face of it, this expectation of certainty seems reasonable. If you are to invest a great deal of time and effort into a particular venture, shouldn’t you be very certain, or at least very close to it?

 

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