If you’re spending thousands or millions of dollars on digital ads, your analytics should be airtight. But in reality, most aren’t.
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If your company is spending $1 million or more per year (or even approaching that), you should be able to answer this question: “What percentage of our ad spend is truly working — and what is just noise?”
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Get more out of your web analytics without paying $150k
Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.
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It will surprise no one to learn that airport travelers tend to be wealthier and more educated than the general population. But here’s the interesting part: three quarters of frequent flyers say that they actually pay attention to advertising in the airport.
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Brand marketers have jumped at the chance to do something with the Alexa Skills platform, but have struggled mightily. To this point, they are almost all failures: Sloppy user experience, poor branding, and limited usefulness abound.
Why have so many brands failed? One simple fact: they approaching Alexa with too much advertising baggage.
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If you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis.
We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.
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R isn’t just a tool for statistical analysis any more. It’s also a powerful platform for creating programmatic advertising campaigns.
We decided to dive deep into Facebook's marketing API to automate the creation of Canvas ads, using R Studio as the backend for creation and analytics. Here's what we learned...
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Google Affiliate Location Extensions have huge potential to drive offline sales. They make it possible for a manufacturer to advertise directly to active shoppers near a retail location that carries their product.
But if your product isn’t available at a national chain like Target or Costco, you are out of luck. We have a solution.
Read MoreThere is general acceptance in the alcoholic beverage industry that linking marketing spend to consumer purchase is very difficult, if not impossible – especially for smaller producers.
We don’t agree.
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