Smart marketers know that media planning requires a multivariate perspective to understand impact. In this guide, we break down Digital Marketing Attribution, Incrementality, and Media Mix Modeling (MMM) in plain language and show you how to use them in combination for smarter, more resilient decision-making in 2026.
Read MoreCFOs and CMOs alike have a right to be frustrated when they talk about marketing performance. Marketers are often armed with fragmented dashboards and attribution models that make sense internally but don’t translate cleanly into CFO language: net profit, margin, and ROI.
Read MoreIf you’re spending thousands or millions of dollars on digital ads, your analytics should be airtight. But in reality, most aren’t.
Read MoreIf your company is spending $1 million or more per year (or even approaching that), you should be able to answer this question: “What percentage of our ad spend is truly working — and what is just noise?”
Read MoreGet more out of your web analytics without paying $150k
Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.
Read MoreIt will surprise no one to learn that airport travelers tend to be wealthier and more educated than the general population. But here’s the interesting part: three quarters of frequent flyers say that they actually pay attention to advertising in the airport.
Read MoreBrand marketers have jumped at the chance to do something with the Alexa Skills platform, but have struggled mightily. To this point, they are almost all failures: Sloppy user experience, poor branding, and limited usefulness abound.
Why have so many brands failed? One simple fact: they approaching Alexa with too much advertising baggage.
Read MoreIf you run marketing campaigns on Facebook, you might be frustrated by their limited built in reporting — or reliant on massive Excel spreadsheets to do your campaign analysis.
We decided to build a package for our favorite data science tool — R Studio — that pulls Facebook campaign insights directly from their marketing API.
Read MoreR isn’t just a tool for statistical analysis any more. It’s also a powerful platform for creating programmatic advertising campaigns.
We decided to dive deep into Facebook's marketing API to automate the creation of Canvas ads, using R Studio as the backend for creation and analytics. Here's what we learned...
Read MoreGoogle Affiliate Location Extensions have huge potential to drive offline sales. They make it possible for a manufacturer to advertise directly to active shoppers near a retail location that carries their product.
But if your product isn’t available at a national chain like Target or Costco, you are out of luck. We have a solution.
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