Posts tagged Democratization of data
Small Business, Big Data, and the Myth of Self-Service Analytics

Successful SME marketers thoroughly understand what it takes to compete: a strong website, content strategy, CRM, and multichannel engagement plan. But as all the tactics stack up, so does the data. It’s harder and harder to know what works and which steps in the customer journey are most important.

This is not a new problem, but it is one that large enterprises have largely solved by investing in big data strategy and analytics platforms. 

 

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