EXPERIMENT + DIAGNOSE
There’s more to analysis than measurement. Too often, data is kept in silos linked to narrow goals and disconnected from a unified business strategy. Problems are compounded by “Mazlow’s Hammer.” Preference is given to pre-existing tools, or whatever is the nearest (free) tool available.
We make sure you have the right diagnostic tools, the right data, and the right questions for the analyses required — all within a sensible budget.
User experience: What are the properties of my visitor segments across all attributes and what factors are most important in customer experience?
Geospatial analysis: Where do my customers want to do business?
Text analytics: Which messages are resonating?
PredicT + LEARN
This is the heart of what we do.
We simulate the dynamics of an aspect of your business through a model that we can use to predict results for given scenarios.
We “teach” customized versions of machine learning algorithms using a portion of your data and test against the remaining portion. When accuracy of prediction is suitably high, we are ready to simulate and predict the outcomes.
Media mix modeling: Where should I spend my next marketing dollar?
Attribution modeling: Which advertising channels will be most effective?
Audience modeling: Who should we be talking to and how?
Market forecasting: Where are we most likely to succeed?
STRATEGY & RESEARCH
STUDY + PrescriBE
Breakthroughs rarely come from singular moments of inspiration. Rather, they come from deliberately stepping back and asking big questions that challenge the status quo — then diving back into the details with a new analytical approach.
That’s how we match our work in analytics and modeling to business objectives.
Customer strategy: Lifecycle planning
Brand strategy: Message optimization
CRM strategy: Process automation and system integration