A MARKETING AGENCY POWERED
BY DATA SCIENCE

 

Growth is not a hack. Growth is a science, powered by strategic planning, inspired by creative thinking, and sustained with continuous experimentation.

At Deducive, we combine decades of agency experience with custom-built analytics programs to help fast-moving brands make groundbreaking decisions in marketing and product development.

If you’re wondering how we came up with the name Deducive, and what this has to do with Donald Trump’s Twitter account, we recommend you read this blog entry.

 
 
 
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WHY YOU SHOULD HIRE US

  1. We Supercharge Your Analytics
    Google Analytics is great for a free product, but very limited in showing you what is really happening. We add clickstream data collection to your current setup so we can observe each customer’s behavior throughout the purchase journey.

  2. We’re Obsessed with ROI
    Our proprietary attribution system makes it possible to measure the impact of all your marketing efforts with high accuracy.

  3. We’ve Been at This for a LONG Time
    Our consultants have decades of experience working with clients around the world, employing every marketing tactic under the sun.

  4. We’re Hands-on
    We put our experience in advertising, content strategy, UX, and SEO directly to work for you so we do the job right the first time.

  5. We’re Experts in Marketing Data AND Business Strategy
    Getting your hands on the data is one thing, but knowing what to do with it is another. Whatever your business goals, we’ll be able to help you get there.

 
 
 
 

Recent Deductions

 
Featured
5 Reasons to Implement Server-Side Google Tag Manager Now
5 Reasons to Implement Server-Side Google Tag Manager Now

Third party cookies are going away. This is going to have a huge impact on advertiser’s ability to target audiences and correctly attribute sales or leads to ad spend. Moving measurement to the server-side, for the time being, counters this by creating cookies in a “first party context,” meaning they are associated with the domain of your site.

Read More →
Getting Realtime Data out of GA4 with Big Query
Web Analytics, Marketing
Getting Realtime Data out of GA4 with Big Query
Web Analytics, Marketing

In Google Analytics 4, you have to wait 24 hours to get report data. Using BigQuery on the Google Cloud Platform, you can get same-day data easily exported.

Read More →
Web Analytics, Marketing
Marketing Attribution for 2024
Data Science, Marketing, Marketing Mix Modeling, Web Analytics
Marketing Attribution for 2024
Data Science, Marketing, Marketing Mix Modeling, Web Analytics

We still see a near complete reliance on last-touch attribution for assessing marketing channel performance and making investment decisions. There are much more effective means for attributing the true source of conversions in 2024.

Read More →
Data Science, Marketing, Marketing Mix Modeling, Web Analytics
How to Prepare for the End of Third Party Cookies
Web Analytics, Advertising
How to Prepare for the End of Third Party Cookies
Web Analytics, Advertising

Big changes are afoot in the world of web analytics. Both Apple and Google are taking steps to block third party cookies from web browsers. While this change will be largely invisible to users, it will have a significant impact on publishers and merchants who want to understand how visitors reach their sites — and how well their advertising is working.

Read More →
Web Analytics, Advertising
Better Marketing Attribution with Clickstream Analytics
Marketing Mix Modeling, Web Analytics
Better Marketing Attribution with Clickstream Analytics
Marketing Mix Modeling, Web Analytics

Get more out of your web analytics without paying $150k

Is your digital advertising working? For the vast majority of ecommerce companies out there, the answer seems simple enough: Facebook and Google are happy to tell you which ads lead to conversions, and the free version of Google Analytics has pretty good attribution modeling tools built in.

Read More →
Marketing Mix Modeling, Web Analytics
 
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